This direct-to-consumer workout supplement brand was growing fast—but marketing couldn’t keep up. The founder was doing everything manually, and it showed: no time for email campaigns, abandoned carts left untouched, and influencer outreach stuck in spreadsheets. The founder knew very little about AI and automation, but reached out to a freelancer for help.

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The freelancer suggested he automate both customer retention and brand awareness—without switching tools. The freelancer built an AI-powered email system directly into Klaviyo, already synced with their Shopify store. The system segments customers automatically and sends tailored messages like: “Still working toward your fitness goals? Here’s {xx}% off your next order.” “You’re running low on your pre-workout—want to restock?” “Forget something? Your cart’s still waiting.” Each email is timed, branded, and fully automated—no copywriting or scheduling needed. Then, the freelancer layered in AI-driven influencer outreach using HubSpot and a smart filtering script. The system scans Instagram, TikTok, and YouTube for fitness-focused micro-influencers, scores them by niche and engagement, and sends personalized outreach messages. Replies are routed directly to HubSpot as qualified leads for easy follow-up.

Today, the brand runs 24/7 email marketing and influencer outreach without lifting a finger. Repeat orders are up, cart recovery is steady, and they’re landing new influencer deals every week. All of it runs inside the platforms they were already using—just smarter.

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