Michelle, a solo real estate agent in Royal Oak, was overwhelmed. Between juggling calls, answering repetitive questions, managing her calendar, and trying to keep track of clients’ property preferences, she was stretched thin. She was losing warm leads simply because she couldn’t follow up fast enough or match them to the right properties quickly. Michelle needed help—but hiring a full-time assistant or analyst wasn’t in the budget. That’s when she hired an AI automation freelancer.

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The freelancer started by building Michelle a 24/7 AI virtual chat-bot assistant that now handles common client questions—like “What’s the price on that listing?” or “Can I schedule a showing for Saturday?”—directly through her website and Facebook page. The assistant also collects lead information and syncs it automatically with her CRM, tagging each lead by type (buyer, seller, investor) and urgency.

Next, the freelancer set up a smart property-matching system using Michelle’s existing MLS data. When a new lead comes in, the AI asks a few quick questions—budget, area, home type—and instantly pulls a list of matching properties. It then automatically emails the list to the client and sends Michelle a summary so she’s ready for a personal follow-up. Now, Michelle no longer wakes up to a flood of messages or spends hours manually entering lead info. Her AI assistant responds to inquiries within seconds—even nights and weekends—and her clients receive property suggestions fast, making her look responsive and on top of things.

Michelle can now focus on what she does best: closing deals and building relationships. The best part? She’s spending less time on admin and has more qualified, happy clients ready to buy.